Big Fish Need to Grow the Pond
Misplaced focus on ‘growing the business’ is the root cause of growth challenges at mature firms.
WHEN CHANGE BECKONS,
Is your offering or experience out of step with people's changing needs?
Is growth slowing, the market saturated or your strategy tapped out?
Does the business need to change, but attempts to evolve lose traction?
Misplaced focus on ‘growing the business’ is the root cause of growth challenges at mature firms.
Category-redefining strategy succeeds or fails based on what you didn’t know you didn’t know.
It's time for leaders of mature businesses to drop the startup envy.
Leading-edge research methods, like ethnography, strategic foresight and journey mapping, capture how the people you serve and your marketplace are changing.
The result: A reframed understanding of your potential that challenges assumptions. Reveals unrealized needs. And defines the ingredients for renewed competitive advantage.
Building on the reframe, we engage the experts within your organization in a strategic revitalization process that blends human-centered design with business-centered pragmatism.
The result: New growth platforms and concepts that people will want (desirable). That the business will execute (feasible). And that will deliver meaningful impact (viable).
Growth takes more than ideas. We drive the engagement, action and governance that evolve current initiatives and capabilities, and make the future vision reality.
The result: A hero offering that brings the strategy to life for customers, workforce and investors. And an execution roadmap that cuts through the clutter of business as usual.
Managing Partner. Leading companies and brands in responding to change. Ex-VC, private equity, family office. LLB UWO.
Managing Partner. Innovation strategy and governance. Ex-Deloitte, RBC, Rio Tinto Alcan. MBA HEC Paris.
Managing Partner. Ethnography, organizational anthropology and human-centered transformation. Ex-Idea Couture, UToronto.