When change beckons, lead your market into the future.

We help market leaders evolve and grow their strategy:

Tap into the right needs, the right way

Tap into the right needs, the right way

Is your offering or experience out of step with people’s changing needs? We’ll:

  • Discover what matters most to your customers, employees or partners
  • Target the most valuable (and profitable!) motivations and behaviours
  • Drive internal action with compelling evidence of the new reality
Create bigger areas of opportunity

Create bigger areas of opportunity

Is growth slowing, the market saturated or your strategy tapped out? We’ll:

  • Develop new sources of growth that leverage your best capabilities
  • Envision and own an expanded future marketplace
  • Win transformative results that inspire your leadership, board and investors

Move quickly with lasting commitment

Move quickly with lasting commitment

Does the business need to change, but attempts to evolve lose traction? We’ll:

  • Build buy-in by connecting to what staff and stakeholders care about most
  • Launch a hero offering fast and get results that build enduring momentum
  • Ensure long-term impact with roadmaps and toolkits that drive execution

Fresh Thinking

The Results

Our Method

1. Reframe

1. Reframe

Transform your perspective

Leading-edge research methods, like ethnography, strategic foresight and journey mapping, capture how the people you serve and your marketplace are changing.

The result: A foundation of new understanding that challenges assumptions. Reveals unrealized needs. And defines the ingredients for renewed competitive advantage.

2. Strategize

2. Strategize

Seize new opportunities

Building on the reframe, we engage the experts within your organization in a strategic revitalization process that blends human-centered design with business-centered pragmatism.

The result: New platforms and concepts for growth that people will want (desirable). That the business will execute (feasible). And that will deliver meaningful impact (viable).

3. Align

3. Align

Ensure lasting impact

Growth takes more than ideas. We drive the engagement, action and governance that evolve current initiatives and capabilities, and make the future vision reality.

The result: A hero offering that brings the strategy to life for customers, workforce and investors. And an execution roadmap that cuts through the clutter of business as usual.

Interesting Problems + Interesting People

The Faculty is a collective of growth-oriented leaders, practitioners and firms. They're united by their expertise in strategic evolution.
Jared Gordon

Jared Gordon

Managing Partner. Leading companies and brands in responding to change. Ex-VC, private equity, family office. LLB UWO.

Kareen Proudian

Kareen Proudian

Managing Partner. Innovation strategy and governance. Ex-Deloitte, RBC, Rio Tinto Alcan. MBA HEC Paris.

Dylan Gordon

Dylan Gordon

Managing Partner. Ethnography, organizational anthropology and human-centered transformation. Ex-Idea Couture, UToronto.

Change beckons.

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