Are you taking advantage of change?
Or is change taking advantage of you?
We turn the pain of change into the power of growth.
Serve the right needs, the right way
Is your offering losing relevance because what people want has changed? We can help:
- Discover new opportunities based on what actually matters to your customers, employees or partners
- Attract new demand by tapping key motivations, behaviours and unmet needs
- Change minds and drive action by sharing the story of the new reality
Find bigger opportunities
Is new competition disrupting the marketplace while you struggle for meaningful growth? We can help:
- Develop new sources of growth that evolve your strategy and capabilities
- Create the innovative products and experiences that will shape the future marketplace
- Achieve transformative results that win recognition from your leadership, board and investors
Act with commitment
Does the business need to change, but attempts to transform lose traction? We can help:
- Inspire buy-in by connecting with what staff and stakeholders care about most
- Launch in market fast and win results that build momentum
- Drive long-term transformation with roadmaps and toolkits that align the organization
The Results
Challenger bank strategy and design wins best banking experience in North America.
Problem to product in under 50 days for Canada's largest enterprise.
Strongest eComm quarter ever for a nationwide legacy retailer.
New category unlocked for a leading CPG, growing overall revenue 23%.
Our process?
Change your approach to change.
1. Reframe
Transform your perspective
Leading-edge research methods, like ethnography, strategic foresight and journey mapping, capture how the people you serve and your marketplace are changing.
The result: A foundation of new understanding that challenges assumptions. Reveals unrealized needs. And defines the ingredients for lasting competitive advantage.
2. Strategize
Seize new opportunities
Building on the reframe, we engage the experts within your organization in a co-creation process that blends human-centered design with business-centered pragmatism.
The result: New platforms and concepts for growth that people will want (desirable). That the business will execute (feasible). And that will deliver meaningful impact (viable).
3. Align
Drive commitment to change
Growth takes more than ideas. We create the engagement, buy-in and governance to transform current initiatives and capabilities, and make the future vision reality.
The result: A playbook for the agile build, launch and management of a new strategy or offering. And toolkits for ensuring it persists through the clutter of day-to-day work.
Interesting problems. Interesting people.
Jared Gordon
Managing Partner. Leading companies and brands in responding to change. Ex-VC, private equity, family office. LLB UWO.
Kareen Proudian
Managing Partner. Innovation strategy and governance. Ex-Deloitte, RBC, Rio Tinto Alcan. MBA HEC Paris.
Dylan Gordon
Managing Partner. Ethnography, organizational anthropology and human-centered transformation. Ex-Idea Couture, UToronto.
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