Don't Waste Your Legacy—Evolve It
The greatest growth opportunity for legacy firms is leading the strategic evolution of their marketplace.
WHEN CHANGE BECKONS,
Is your offering or experience out of step with people's changing needs?
Is growth slowing, the market saturated or your strategy tapped out?
Does the business need to change, but attempts to evolve lose traction?
The greatest growth opportunity for legacy firms is leading the strategic evolution of their marketplace.
Ten important themes of change for 2023 to plan for and understand. Shift your thinking on AI, the climate, youth culture, pizza crust and more.
As three years of rapid change solidify, this watershed year will define winners and losers for the decade to come.
Leading-edge research methods, like ethnography, strategic foresight and journey mapping, capture how the people you serve and your marketplace are changing.
The result: A reframed understanding of your potential that challenges assumptions. Reveals unrealized needs. And defines the ingredients for renewed competitive advantage.
Building on the reframe, we engage the experts within your organization in a strategic revitalization process that blends human-centered design with business-centered pragmatism.
The result: New growth platforms and concepts that people will want (desirable). That the business will execute (feasible). And that will deliver meaningful impact (viable).
Growth takes more than ideas. We drive the engagement, action and governance that evolve current initiatives and capabilities, and make the future vision reality.
The result: A hero offering that brings the strategy to life for customers, workforce and investors. And an execution roadmap that cuts through the clutter of business as usual.
Managing Partner. Leading companies and brands in responding to change. Ex-VC, private equity, family office. LLB UWO.
Managing Partner. Innovation strategy and governance. Ex-Deloitte, RBC, Rio Tinto Alcan. MBA HEC Paris.
Managing Partner. Ethnography, organizational anthropology and human-centered transformation. Ex-Idea Couture, UToronto.