How to convince people to invest in a new direction when today’s business is still so successful?

In times of high uncertainty, it is even more important to have a POV of the future.

Use this diagnostic to figure out what stage you’re at and what to do next.

Enlarging your POV on what matters to your customer creates a much bigger marketplace for your business.

Operating the current business and innovating new ideas are not moves from the same muscle group.

Most measure only hard growth numbers, but soft growth is the real indicator of future success.

An easy to implement framework for determining if a market or industry development merits a response.

Misplaced focus on ‘growing the business’ is the root cause of growth challenges at mature firms.

Category-redefining strategy succeeds or fails based on what you didn’t know you didn’t know.

It's time for leaders of mature businesses to drop the startup envy.

If they’re working for themselves and not for you, then let ’em go.

Successful strategic renewal turns resistance into excitement, and excitement into action.

Growth is the unquestioned goal of most businesses. But growth can be dangerous.

The greatest growth opportunity for legacy firms is leading the strategic evolution of their marketplace.

Ten important themes of change for 2023 to plan for and understand. Shift your thinking on AI, the climate, youth culture, pizza crust and more.

As three years of rapid change solidify, this watershed year will define winners and losers for the decade to come.

The last three months have shown us what it really takes to create a new category or market.

How many strategies created in 2017 are still relevant today?

It’s rare to find a story about an airline that stands out because of something positive they’ve done.

Challenges come in three temperatures: freezing 🥶, boiling 🥵 and just right 😊.

Here’s the playbook for developing new customer segments who can and will keep spending.

There are three common types of strategy offsites. Here’s how to ensure they’re successful.

Looking at the annual long list of shifts our team compiled, I was struck by two that have accelerated more quickly than expected.

Grocery, energy and commodities are the model inflation- and recession-proof sectors. But dog groomers and tattoo parlours also prosper.

Netflix offers a case study for how market leadership can be won (and also lost).

Most market leaders don’t need to rethink their growth strategy—but doing so is imperative at two key moments.

What you need to know (and didn’t already) about what's coming next in grocery—and consumer goods in general.